Exploring the Potential of Google Buzz in the Field of Email Marketing for Business Purposes

You are in the know of what the core features of Google buzz are, because tech writers have flooded the web with blogs and articles focusing on the pros and cons of this latest Google innovation. Now is the time to explore the potential of Google Buzz in the field of internet marketing for business purposes. Email marketing, a form of internet marketing is likely to become easier and more effective by integrating this latest Google application with Gmail.

Being an email marketer, you can use Google Buzz as a promotional application to market products and services among your or your clients’ Gmail contacts. Sending emails focusing on a particular product or service to existing customers in order to make sales is what email marketing is all about. You can do it more expertly and efficiently with Google Buzz which allows to share links, photos and content with your contacts in on a real-time platform.

On behalf of your client, you build a network of followers from the client’s Gmail contacts on Google Buzz. After they will follow you back, you can exploit the latest application of Gmail for marketing purposes. You can post a descriptive and punchy content on your client’s product or brand in the bar on the home page of your Google Buzz profile. Moreover, you can upload a photo on the product and post a link there to the site where the product is originally featured. Isn’t it easier than email marketing?

Your product-marketing buzzes will be visible to your client’s customers who you are following and who are following you back. Each buzz features three options – ‘comment’, ‘like’ and ‘email’. The target customers can vote your buzzes by using the option ‘like’, leave their remarks on the buzzes by using ‘comment’ and recommend the buzzes to their followers by using ‘email’. So, from these perspectives, it would not be wrong to refer email marketing as buzz marketing.